3 in 30 — Carmela Yu

3in30

Client: Microsoft ExpertZone

Objective: The mission was to create a intro sequence with an iconic look. I was tasked to create the look and feel of the title sequence and work with a senior designer to implement it into motion. The title sequence will serve as an introduction to a series of videos that will live in social media spaces such as Facebook and Instagram. It's main objective is to show 3 selling points of an Xbox One game in 30 seconds.

What I did: Concepting, branding

Creative Director: Ryan Burlinson

Sr Designer/Motion: Tracy Nguyen

Exploration 1

Exploration 2

Exploration 3

Final Result: Exploration 1 was used as a base. To have a direct correlation with games an xbox controller was added to have a quicker read. — Final Result: Exploration 1 was used as a base. To have a direct correlation with games an xbox controller was added to have a quicker read.